A simple, beautiful life

The Merchants of SEASIDE® Welcome the Holidays with “Turn on the Town”

Family Events for All—Movie, Lights, Parade, Santa, Farmer’s Market and More!

Lori Leath Smith
[email protected]

FOR IMMEDIATE RELEASE Santa Rosa Beach, Fla. (Nov. 26, 2013) – The Merchants of SEASIDE® invite you to “Turn on the Town” in SEASIDE®, Florida. Welcome the holidays with events for the entire family on Nov. 27, 29 and 30.

On Wednesday, Nov. 27, don’t miss the Holiday Farmers Market from 9 a.m. to 1 p.m. where a variety of local vendors will feature fresh produce, baked goods, dairy products, native plants and even some special holiday treats. Stop by behind Raw & Juicy in the Amphitheater! On Friday, grab your blankets and head down to the Seaside Amphitheater at 7 p.m., Nov. 29, for a holiday edition of Central Square Cinema on the lawn in Central Square.

Holiday events continue on Saturday, Nov. 30, beginning with the weekly Seaside Farmers Market from 9 a.m. – 1 p.m. Then grab your spot along 30A for the Annual South Walton Christmas Parade. This SEASIDE® and 30A tradition begins at 4 p.m. in front of Seagrove Plaza. Residents and visitors share in the glory as participants march 1.5 miles down Scenic Highway 30A from Seagrove decked in their Christmas best on festive holiday floats. The parade ends in SEASIDE® as visitors welcome Santa Claus to town in a horse-drawn carriage.

Parade participants should meet at the Seagrove Plaza at Garrett Realty on 30A no later than 3:15 p.m. with decorated entries. Registration for parade participants is required; please visit the website calendar or and click on the link to print and email or fax a registration form.

The celebration continues with Turn on the Town at the conclusion of the parade as Santa and Mrs. Claus take the stage in the Seaside Amphitheater. Santa, master of ceremonies for the evening, will invite all of the kids to join him in front of the stage for a sing-a-long before magically brightening up the town. Then, the countdown begins in unison to “Turn on the Town” and exactly on cue, the magnificent 24-foot tree lights up; all of downtown Seaside is illuminated with bright, holiday lights! Following the lighting, bring your camera for photos with the jolly man from 5:30 – 8 p.m.

Make plans to be in SEASIDE® in December as the merchants bring back the popular Pensacola Symphony Orchestra performing under the stars Dec. 21 at 5:30 p.m. Bring your lawn chairs and blankets and allow the sounds of the season to remind you of all the magic of the holidays! Then roll in New Year’s Eve at the 6th Annual Countdown Seaside: A New Year’s Eve Celebration! On Dec. 31, experience a spectacular, family-friendly party featuring live entertainment, kid’s art projects, street performers and a memorable finale! Festivities begin at 6 p.m.


Seaside Farmers Market – Saturdays (9 a.m.-1 p.m.)
Holiday Farmers Market – Wednesday, Nov. 27 (9 a.m.-1 p.m.)
Holiday Movie Night – Friday, Nov. 29 (7 p.m.)
Turn on the Town – Saturday, Nov. 30 (4-8 p.m.)


Seaside Farmers Market – Saturdays (9 a.m.-1 p.m.)
First Friday ArtWalk – Friday, Dec. 6 (5-8 p.m.)
Pensacola Symphony Orchestra Holiday Pops Concert – Saturday, Dec. 21 (5:30 p.m.)
New Year’s Eve Celebration – Tuesday, December 31 (6 p.m.-12 a.m.)



SEASIDE®, built on 80 acres on Florida’s Gulf Coast, is located on South Walton County’s Hwy. 30-A, between Panama City Beach and Destin. Acclaimed world-wide as one of the iconic examples of New Urbanism, SEASIDE® offers a thriving town center with shopping and dining, all within walkable distance to homes, cottages and offices. Consisting of more than 300 homes, many of them vacation rentals, the town offers more than 12 restaurants and eateries, and 41 shops and galleries.

SEASIDE® was recently named the “Best Beach on Earth” for families by Travel + Leisure magazine and included in USA Today’s “Top 10 Best Beach Towns in Florida (2013) by “Dr. Beach.” The town was also the primary filming location of the classic movie “The Truman Show” which is celebrating its 15th anniversary this year.

SEASIDE® has become a prominent topic in architectural schools and in housing-industry magazines, is visited by design professionals from throughout the United States, and is included in the American Institute of Architects (Florida chapter) list of Florida Architecture: 100 Years 100 Places.

For more information, visit or call (850) 231-6179. During the holidays, connect through #ShopSeasideFL to find out about local merchant specials and features.

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