Since Seaside's inception, Daryl Davis, founder of Seaside’s downtown retail development and co-founder of the town, has nurtured and refined the idea of Seaside style, extending it from colors to interior design to clothing. Her stores, especially Pizitz Home & Cottage and The Seaside Store, epitomize this idea. It is the luxury of simplicity. Sunlight glowing through white cotton curtains, as they blow into a room… caressed
by ocean breezes, a soft rope hammock in the shade
of a wide porch… the comfortable elegance of cotton sundresses and sun-bleached straw hats... screened porches and white picket fences... the taste of crabs caught at the ocean’s edge…this is Seaside style.

Now an adjective for architecture, interior design, fashion and food, Seaside style means simple, natural, timeless. Seaside style is more than design.
It is a way of life.